BUILD YOUR SUMMER PHYSIQUE
IN 12 WEEKS—PROGRESS IT AND KEEP IT.
With our frameworks — learn how to create foundational habits, build nutritional literacy and train hard so you can reach your physique goal for summer and hold it year round.
Real coaching for real results — built around your body, your schedule, your goals.
Find and build an approach that doesn't make you feel guilty on the weekend — and still progresses you towards your goals.
Let's build your process through proven frameworks so you never need to start again.
You know what to do. Sticking to it is the hard part.
You start strong every time.
The first few weeks run on motivation. Then life gets busy, the fuel runs out, momentum breaks — and the progress you built goes with it.
It was never about willpower. Without a process to fall back on, motivation is the only thing carrying you — and motivation always runs out.
Generic approaches built for everyone else — not your lifestyle, values or goals — so you quit and wait till you were ready again.
A framework that works, an approach you trust, and motivation that doesn't leave you when things get busy.
"This isn't another 12-week lock-in. It's real coaching for your real life — building a process that reaches, holds and keeps moving you towards your physique goals."
Everything you need to build the body you want.
Who this is for. Who it's not.
- You want a physique you're proud of by summer AND keep after
- You're done with random programs and crash diets
- You want this time to be actually different
- You want a coach in your corner, not just a PDF
- You're ready to commit to 12 focused weeks
- After the 12 weeks, you'll know how to hold your result and keep progressing — and if you want to keep working together, we'll help you build the bridge forward
- You want overnight results with zero effort
- You won't track training or nutrition
- You're not willing to add new habits and replace ones that don't serve you
- You'd rather go it fully alone
- You're looking for a quick fix before a single event
- You're not willing to fail and learn until you find the process that works for you
Choose your program.
- Personalised training + nutrition
- Habit + progress tracking
- Weekly individual check-in
- Coaching app access
- Live Sunday Zoom Q&A
- Private WhatsApp community
- Weekly Q&A + recordings & summaries
- Access to me anytime
- Everything in Online, plus
- Weekly face-to-face training
Do the work, follow the plan for the full 12 weeks, and if you're not happy with the result, get your money back.
Terms: applies when a clear, specific physique goal is agreed with your coach at the start of the program, and all training, nutrition and check-in guidance is followed as prescribed for the full 12 weeks.
Reach it. Hold it. Keep progressing. And if you want to keep building the bridge after the 12 weeks, we're still here.
Premium spots are limited due to time constraints and to ensure every client receives focused, high-quality coaching.
If you're on the fence, this might help.
What makes Build for Summer different?
Build for Summer helps you improve your physique while creating realistic standards for work, weekends and difficult days—so when the 12 weeks finish, you know how to maintain your results and continue progressing.
And if you want to keep working together once the 12 weeks are up, that's exactly what we're here for — helping you build the bridge from where you are now to where you want to be.
Is my training and nutrition personalised?
Will I need to count calories or follow a restrictive meal plan?
Depending on your starting point, you may use calorie tracking, a photo food diary, a hand-portion plan or purposeful plate-building.
Restrictive meal plans are not our default. We focus on helping you develop appropriate boundaries, non-negotiables and meals that are both purposeful and enjoyable.
Is it suitable for mums or people with unpredictable lives?
Your process must account for work, children, weekends, stress, changing energy and unexpected circumstances. We will help you establish realistic standards for your best, average and difficult days so one disrupted day does not become a completely abandoned week.
What happens if I fail, or fall behind or miss a week?
We will help you identify where you are currently operating, what caused the disruption and what is realistically required to improve your average day.
The objective is to continue moving forward at an appropriate pace—not pretend that imperfect weeks will never happen.
What is the real difference between online and premium?
Premium includes everything in Online, plus 1 face-to-face coaching session every week. This allows me to observe your training directly, provide immediate technique support and solve problems with you in person. It may be the better option if you are less confident training independently, struggle to provide consistent data or would benefit from greater accountability and regular face-to-face contact.
Premium places are limited because in-person coaching requires more of my direct time and energy. I want to ensure I still have enough capacity to properly review everyone’s data, answer questions and provide a high standard of coaching to the entire community.
Got questions this didn't answer? Message me — Sebastiano Marinelli
Build something you keepDon't Take My Word For It.
Primal Strength has served 100+ clients — here's what some of them have said.
"Seb is my Personal Trainer and I can honestly say he is always a great wealth of knowledge — a physiology geek when it comes to every muscle and tendon in your body. He custom-tailored a program to suit my needs and kept me motivated every session. I saw visible results within weeks and I'm feeling the best I've felt in years."
"As someone who is blind, it's important to me to have a coach who is disability aware and inclusive. Seb worked hard to develop an inclusive training plan that changed my body shape — and how I feel about myself."
"Seb brings a drive, focus and humanity to training that brings the best out of his clients. I've benefited immensely from his social support and technical explanation of every exercise — and I continue to accomplish my goals working with him."
"It's still unbelievable to me that I've lost over 40kg and how much I've changed. I'm grateful to the world's most patient and understanding personal trainer."
"As a woman in my late 40s, I didn't think I could transform my body the way I have. With Seb's guidance, knowledge and constant motivation, I'm now in the best shape of my life."
"With the hectic life we lead, it's so nice to come into a space where we don't have to think. I can come in, be shown the best exercise, and walk away stronger and with a clearer mind."
"I've become more confident in healthy eating and exercise, which has made my life easier. Seb provides a fantastic workout experience and has been patient with my progress every step of the way."
"In the roughly 12 months since starting my training with Seb I have achieved heights I didn't know I would reach. My muscle has skyrocketed — I've gone from a wiry, underweight frame to over 95kgs with visibly improving muscle definition."